Not listening to employees. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. Here are some possible strengths and weaknesses you can use as the basis of your answers for these questions. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. Less paid for by government, more backed by business. Going forward, therefore, the team plan to focus more on government channels and de-prioritise paid-for distribution channels, making the campaign more cost-effective. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. Find support, share experiences and get exclusive member cookbooks, giveaways and freebies. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. What you cover in your answer can give them insights into your particular skillsets and areas of improvement. strength in children without causing adverse effects on growth or maturation [14]. Your business' presence will help you gain exposure to potential customers. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. (BBC (a) 2011). The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. Will people change their behaviour after living in unhealthy lifestyles for so many years? When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. Put a positive spin on your answer. Other criticisms are that the White Paper was a waste of time and a waste of money. *You can also browse our support articles here >. It is quite possible that you may give them a hint of overconfidence or lack of confidence. Strengths & Weaknesses Debater Strengths. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. 5. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. What distinguished them was that they would be willing to do more than help their own families. Project management. Flexibility. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Understanding management strengths and weaknesses. How you respond gives them a hint of your communication skills. They can subtly understand if you are balanced. NO FOOD IS BAD FOR YOU! The advantages of NGO Aid over Official Development Aid. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. 3. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Another manager weakness is not listening to employees. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. Change4Life is the Department of Health's national public health campaign, which began in January 2009. Get Help With Your Essay Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. Do you have a 2:1 degree or higher in nursing or healthcare? It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. Ability to recruit top talent. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. This would include editorials in local press and radio advertising, detailing local services and events, and local people telling stories of how they managed to change their families behaviours. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Published: 11th Feb 2020. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. Each campaign has in its own way given information on the health risks and what can prevent them. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. No man is an island and in today's world, ever before, a person relies on a team . . Find . Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. But if I want a cigarette, I will go and get one regardless.. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. While much of the research has been conducted with males only, resistance training has also It has been stated that it will be difficult in shifting the focus this way. Strengths and Weaknesses of Research into Health Promotion. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. Copyright 2003 - 2023 - NursingAnswers.net is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Delegating. Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Contents Page Prelims v . The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. 2. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. Physical strength - you may have incredible flexibility, coordination, or endurance. (It's easy to take an online course and get better at a program.) It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. Accurate forecasting. Do you collect any personal data of the users of the app? Listening, Observing. 3. Low adaptivity. This helps you make decisions that better reflect your true self and make you happy. Firstly, you need to remember that we all . The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. The evaluation from the first years activity made it clear that more targeted approaches would be needed for specific subsections of the community. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. It tells you how much hidden and sometimes not so hidden sugar, salt & fat are really inside. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. Step 5: Now, move to the weaknesses part. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. The formula for your answer is easy to follow: First, state your weakness. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. In addition, three television commercials were made. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. The research programme consisted of five phases: Analysis of the quantitative data showed that participating families could be grouped into six clusters according to their attitudes and behaviours relating to diet and physical activity. The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. User Profiles. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. Response. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. Focusing on your strengths allows you to use those skills to perform at a high level. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. In 2021, it was brought under the Better Health brand. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. This phase is ongoing and has grown as the campaign has developed. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? We're here to answer any questions you have about our services. HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . Earlier in my career, this led to burnout and negative self-talk. Generally smaller and thus more responsive to the needs of local communities than the kinds of large scale development projects undertaken in the days of Modernisation Theory. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". For protection-there will be contraceptive choice, carrying condoms or access to condoms. 1. Summary. . (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court.
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